Meet Scott Finnigan. He has a beard, but he’s friendly, and cuts a mean hair.
He was, and still is, the owner of Muse Hair, a family-run hair salon in Leith, Edinburgh. Back in 2011 they were moving along nicely as a business, but their online presence wasn’t adding any value to their brand, and nor was it bringing in new customers. Time restrictions at work, an upcoming wedding and a young family meant that Scott had little time to dedicate to his online marketing efforts.
We had a chat, and Hello Business got underway creating a strong web presence for Muse.
The first step was to replace the existing Muse Hair website. The original site had been built using the Flash-based website builder called Weebly. Although it’s free, the nature of it does present some online marketing challenges – in terms of both its attractiveness to search engines (e.g. Google) and customer usability.
A sparkly new site
The new website build got underway – the new site was able to better reflect Muse Hair's brand vision and provide an improved user-experience to visitors. To boot, the site was primed to increase the hair salon’s visibility in Google.
Research, research, research
Next, Hello Business conducted keyword research to identify the search terms being used by potential customers looking for the hair services offered by Muse Hair (the perfect customer profile!).
This research provided the foundation for creating their new site’s structure and content strategy.